Red Robin Gourmet Burgers Chain To Start Offering Impossible Burger In Its 570 Locations
When Impossible Foods launched in 2011 amid controversy, nobody knew they will be a major industry player in growing alternative meat market. Already Impossible Food is offering its plant-based alternatives such as the Impossible Burger in over 5000 locations across the U.S Macau and Hong Kong.
Impossible Cheeseburger to boost Red Robin sales
Red Robin Gourmet Burgers and Brews has followed suit of the over 5,000 restaurants offering the Impossible Burger and they are the latest to collaborate with Impossible Foods to offer the burger in over 550 of its locations in the U.S. The addition to their menu features the vegan Impossible Patty that is served with mayonnaise, cheese, red onions, pickle relish, lettuce tomatoes and pickles with plus Bottomless Steak Fries.
In a statement, Impossible Foods Vice President Lisa Will stated that Red Robin is a franchise take is serious about meat, and thus their offering of the Impossible Cheeseburger was a significant endorsement for Impossible Foods. Red Robin is a leading meat burger chain which saw its sales decline in the Q42018 and therefore the addition of the Impossible Patty is a way of spurring their new look of offerings in their menu in a bid to boost sales.
With the growing demand for plant-based alternatives skyrocketing the company chose to bring on board an established vegan food company to help take advantage of the growing market.
The success of Impossible Burger 2.0 motivated Red Robin
The Impossible Cheeseburger is easily customizable to the liking of the consumer and therefore if you are a vegan order mayo or cheese. The ciabatta buns, Italian bread lettuce wraps, and spinach tortillas are actually from dairy products. The chain will offer the Impossible Burger 2.0 which is the latest version that Impossible Foods Launched during this year’s Consumer Electronics Show. The 2.0 version is already a success story, and this was the motivation behind Red robin’s decision to collaborate with Impossible Foods.
John Muhtar the Chief Concept Officer and Vice President at Red Robin indicated that their customers expected to have variety and innovative culinary options. Therefore it was important to start offering plant-based alternatives that can appeal to burger lovers as well as flexitarians and all those cravings for a delicious burger. He added that the Impossible Burger was a premium offering for customers and it is a significant achievement for Red Robin.
The partnership with Red Robin is the largest restaurant roll-out for Impossible Foods that is also offering at White Castle restaurants across the U.S.
More vegan options at Red Robin
Besides the Impossible Burger, the restaurant chain also offers a vegan burger introduced at the start of last year and other plant-based alternatives. Its sweet potato fries and steak are vegan as well as the tortilla chips and Yukon kettle. They also offer chips with salsa, black beans, and steamed veggies. The Sombrero salad can be made vegan by substituting with the veggie patty, and regular jalapenos are vegan.