Grammy Award Winning Musician Launches Plant Based Impossible Meat Cheesesteak Sandwich
Grammy award-winning musician and co-founder of The Roots, Questlove has launched his meatless cheesesteak sandwich that is produced using plant-based Impossible Meat. The musician has indicated that the cheesesteak will debut in Philadelphia in the spring before expanding to the rest of the country in the summer.
Cheesesteak debuting in Philadelphia
The “Questlove Cheesesteak” sandwich will start offering as from 28th March during this season’s home baseball games for the Philadelphia Phillies. The cheesesteak will be available at the Philadelphia Citizen Bank Park and in the coming months it will be available in the menus of over 40 Live Nation venues across the U.S. In 2018, Live Nation became the first made a major milestone becoming the first to hold music concerts and offer the company’s impossible Burger in over 35 venues.
Speaking regarding the launch of the meatless cheesesteak sandwich, Questlove indicated that it was great to have Live Nation and Phillies as their first partners which demonstrates the love he has for Philadelphia and music. Questlove is a renowned artist in the music industry in the U.S, and he has been recognized for his commitment and dedication to the food industry as well.
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Ok yall, this was a year in the making so keeping this a secret was SUPER DIFFICULT!! I’m launching Questlove’s Cheesesteak! As a non vegan/vegetarian i still fell in love with @impossiblefoods for several years and as a Philadelphian….well—-i gotta know #CheeseSteaks right? We developed (and perfected!) a recipe using Impossible™ plant-based meat that we hope will offer a delicious and sustainable alternative for all cheesesteak eaters. Even better news for sports fans who never have food catering to those who are vegan/vegetarian we are debuting this cheesesteak THIS Spring at Citizens Bank Park during ALL @Phillies home games AND CONCERTS at the ballpark and in 40 @livenation venues ACROSS THE COUNTRY, and more soon! #Philly #Nationwide #QuestlovesCheesesteak #QuestLovesFood #AmorosoRolls @questlovesfood
The contribution of Questlove to the food industry
Besides the cheesesteak, the contribution of Questlove to the U.S food industry has been enormous. His nonfiction culinary work “Something to Food About: Exploring Creativity with Innovative Chefs” earned him a nomination award to the James Beard Foundation. He has also been organizing food salons which are a party like dinner events that brings together the who’s who in the food industry. He has also taken part in other food media activities like appearing with Antony Bourdain on Top Chef and Parts Unknown.
Questlove indicates that he became obsessed with Impossible Food’s plant-based meat back in 2015 when he first tasted the product. In 2017 Questlove joined big names such as Bill Gates by having a stake in the Silicon Valley-based startup. Impossible Foods is well known for its work in developing vegan dairy, meat as well as fish options with health benefits as well as environmental consciousness which is at the core of their mission.
Sustainable Impossible Meat alternatives
To demonstrate how environmental conscious Impossible Foods is the CEO Pat brown stated that the production of the company’s plant-based Impossible Burger requires 95% less land and 75% less water to produce compared to other burgers. The process also generates approximately 87% fewer greenhouse gases compared to conventional processing of burgers from cow meat. The Impossible Burger has grown in popularity, and currently, it’s offering in over 5,000 locations across the U.S, Macau and Hong Kong
The cheesesteak that Questlove has launched is made from version 2.0 Impossible Meat. Questlove added that as a Philadelphian he takes pride in having a great cheesesteak that is why he took time with his team to develop a recipe through Impossible Meat to offer Cheesesteak eaters a sustainable and delicious alternative.